Global technology powerhouse serving Fortune 500 enterprises.

• Architect seamless experiences where human behavior shapes technology adoption, not the reverse
• Transform operational complexity into elegant user journeys across touchpoints—from initial awareness through service delivery
• Bridge strategic vision with implementation realities, ensuring technical feasibility without compromising experience integrity
• Spearheaded powered digital transformation initiatives for multinational enterprise clients across healthcare, financial services, hospitality, retail, Services, and entertainment sectors.
• Structured AI automated product management framework, accelerating ideation to prototype cycles from months to weeks for a guest support platform POC.
• Drove digital transformation for more than 10 discovery projects, designing smart pricing algorithms, digital concierge platforms, and pharmaceutical discovery solutions that opened new revenue streams.
• Unified product governance for 60+ entertainment venues across Europe for Parques Reunidos, standardizing cross-market operations and establishing scalable frameworks for diverse portfolios

• Architected emerging technology governance frameworks connecting public policy with industry implementation, facilitating strategic partnerships between global technology leaders and regional government entities.
• Established 15+ strategic partnerships between academia, private sector, and government, creating scalable models for emerging technology adoption across Latin America
• Designed prioritization methodologies for IoT, AI, and blockchain adoption, accelerating technology policy development and reducing regulatory implementation timelines
• Facilitated cross-sector stakeholder alignment on technology governance models, bridging gap between innovation and responsible deployment frameworks

• Led 20+ multidisciplinary designers delivering enterprise-wide digital transformation programs for retail and financial services clients while establishing market presence across Colombia.
• Delivered IoT solutions for aerospace and automotive industries in partnership with World Economic Forum, creating methodological frameworks for client engagement and solution delivery
• Accelerated time-to-market for Banking and retail clients through agile innovation frameworks and cross-functional team leadership.

• Orchestrated end-to-end experience strategy for 32 shopping centers, pioneering phygital retail formats that optimized customer journeys and diversified revenue streams.
• Launched 12+ innovative retail formats, including food halls, co-living spaces, and pop-up stores, expanding portfolio offerings and increasing foot traffic by 18%
• Optimized customer experience across 32 locations, implementing data-driven strategies that enhanced satisfaction scores and increased dwell time
• Pioneered phygital integration strategy, merging physical and digital touchpoints to create seamless omnichannel experiences

• Delivered enterprise-wide consumer intelligence strategy that transformed business performance through data-driven decision frameworks and predictive analytics.
• Generated 26% sales growth and 4% profit increase by implementing consumer-centric strategy leveraging behavioral modeling and market segmentation
• Built predictive analytics infrastructure that optimized product portfolio, pricing strategy, and channel distribution across South American markets